NowGen Group on Succession

Of all the businesses that want to pass their family-owned business down to the next generation, only 30% make it through the 2nd Generation. This survival rate decreases to 12% through the 3rd Generation. And if you make it through the 4th Generation and beyond, your business is in the lucky 3%!† Family business isn’t easy. The Family Business Alliance (FBA) understands that. The NowGen Peer Group is a peer group that helps Presidents and CEOs navigate the turbulent waters that is called “succession”.


Who should join?

Family business leaders who:

  • Work in and are owners of a family business
  • Are Presidents and CEOs
  • Member of good standing in the FBA
  • Wanting to pass the family business down to the next generation
  • Have a half-day a month to spend with peers on succession planning for one year
  • Want to learn about family business best practices and why they may be right for
    your company
  • Want to share with and learn from peers, and some of the best family business
    leaders in West Michigan, in a safe, confidential, friendly, and structured setting

Please Note: Networking primarily for lead generation is not a program goal.

Program Structure

Group members will be assigned to groups by the Director of the Family Business Alliance (FBA). A high level of confidentiality is required from everyone involved, including each group member, facilitator and FBA staff.

Commitment and Details:

  • Group of 10-14 Presidents and CEOs
  • Meet once a month, half-day
  • 1 year commitment
  • Host at least one meeting
  • Facilitated group setting
  • Safe, trusted environment—no competitors or suppliers within the group
  • Toolkits provided
  • There is an annual fee of $500 with a 6 month guarantee

Typical Meeting Agendas

  • Update from each member
  • Brief tour and description of host’s family business (rotates each month)
  • Presentation by a business leader or outside expert on self-selected topics around governance and/or succession

Learn more about Peer Groups