Family Business Alliance Ambassadors are volunteers for FBA who are committed to helping members get the most out of their membership. They are all individuals who have been very involved with the organization and have used resources and programs to help strengthen their businesses and families. Ambassadors are available as a resource to our members for any questions they may have from a member’s perspective.
Shannon Doyle-Heads is one of FBA’s committed ambassadors serving the family business community on her own time. Get to know Shannon with her answers to our questionnaire below.
How did you first get involved in FBA?
A friend of mine who is also in a family business was telling me about the program and how much he got out of the peer group and when I looked into they were starting a new one so I jumped in.
Why is FBA important to you?
FBA gives me a space to talk with people who understand where I am coming from and aren’t in my family. The people in the program want everyone to succeed and the whole focus is to be supportive and help those around you win. I want to help to push that forward.
What has been your favorite FBA event or activity?
I find the peer group meetings consistently provide a great service, and using FBA’s resources to find new people/experts to come talk to our group enhances the experience exponentially.
Why do you think family businesses are important to West Michigan?
West Michigan is such a tight community and the backbone of that is family business. When you can leverage the type of generational knowledge that our area has and allow a safe space to talk about successes and failures within a family business that makes us all better and continues to improve our slice of the world.
What are some of your favorite hobbies?
Walking our dogs or going to the lake.
Some fun facts about Shannon:
Favorite Ice Cream Flavor: Mint Chocolate Chip
Favorite GR Restaurant: Speak EZ
Favorite TV Show or Movie: The Princess Bride
Favorite book: The Alchemist