Thanks to those who serve family businesses.

We are ever grateful to the service providers who generously contribute to the Family Business Alliance. Their support allows us to develop and deliver thought-provoking and informational programs vital to family businesses. Please join us in thanking them for their efforts to help family businesses succeed generation to generation.

Underwriter Levels and Benefits

2018 Platinum Underwriters

Fifth Third Bank offers diversified financial services including personal, investment, commercial, mortgage and business banking. An experienced team of bankers is dedicated to providing clients with the tools and services to achieve their financial goals and understand what makes their business different. Fifth Third Bank has a rich legacy of community support throughout West Michigan and today continues to invest the time, resources and people to help build a better tomorrow in the communities they serve.

BDO is the brand name for BDO USA, LLP, a U.S. professional services firm providing assurance, tax, and advisory services to a wide range of publicly traded and family owned companies. For more than 100 years, BDO has assisted family owned clients in meeting their business and family goals through the active involvement of experienced and committed professionals. The firm serves clients through more than 60 offices and over 550 independent alliance firm locations nationwide. As an independent Member Firm of BDO International Limited, BDO serves multi-national clients through a global network of 67,700 people working out of 1,400 offices across 158 countries.

Warner Norcross & Judd LLP has a long history of serving family businesses. Our clients range from some of the largest and oldest family businesses in Michigan to brand new startups. As strategic counselors to family businesses means, we recognize that the family, management and owners all play important and unique roles. This intersection is critical to your success — and our attorneys offer integrated solutions that recognize all segments of the family business dynamic.

We work to give family businesses the tools to manage everything from day-to-day operations to crafting a legal. Our attorneys have decades of experience when it comes to all facets of family business, including: succession planning, family office management, effective governance, retirement planning, estate and tax planning, foundations and dispute resolution, as well as general business counseling. We deliver solutions to meet your legal needs.

With more than 230 attorneys, Warner is the largest law firm in West Michigan and one of the largest in Michigan. Warner has offices in Grand Rapids, Holland, Kalamazoo, Lansing, Macomb County, Midland, Muskegon and Southfield. For more information, contact Bruce Young, Susie Meyers, Mark Harder, or W. Michael Van Haren.

2018 Gold Underwriters

Chase (NYSE: JPM) is a leading global financial services firm with assets of $2.5 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average,  Chase serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its Chase brands. Information about Chase is available at


Brightstar Capital Partners is a middle market private equity firm focused on partnering with closely held and family-owned businesses. Brightstar is led by a seasoned team of investors with significant operating experience and deep domain knowledge across the Business Services, Industrial Services, and Consumer sectors. We employ an operationally intensive approach to investing that leverages our extensive experience as well as our relationship networks. We seek partnership opportunities with exceptional management teams and owners where we are uniquely positioned to drive value creation.


At Pondera, our core purpose is Growing Leaders for Others. We bring a servant leadership philosophy to our engagements with clients. We focus on helping them balance competing perspectives and manage key tensions in the leadership challenges they face. A cornerstone for many of our services is utilizing our proprietary personality assessment, the Pondera® Virtual Advisor. This assessment helps individuals better understand themselves and others. Our core services include: Team Effectiveness, Executive Coaching, Executive Consultation, Candidate Assessments, 360 Feedback, Succession Planning, and Strategic Planning.



Industry, company and product knowledge are at the heart of our relationship with our family business clients. We guide clients through legal issues in ways that support your goals for growth, efficiency, speed-to-market, and quality. From contract analysis to human resource issues, from IP protection to tax and environmental compliance, we have the experience you need to stay competitive and develop your business. We are proud to be a long-term partner for our family-owned business clients and honored to provide trusted counsel at all phases of growth and development. To learn how we can help your business, contact Scott Hill, John Huff, or Stephanie Setterington.

Underwriter Opportunities

By partnering with the Family Business Alliance, you have the opportunity to:

  • Demonstrate your support of family-owned businesses
  • Increase your visibility in the family business community
  • Build and strengthen relationships with other prominent members of the community
  • Share valuable expertise around family business
Bronze Underwriter ($1,000)
  • Name on Member Roster as an Underwriter
  • Listed on
  • Listed on the Preferred Speakers List
  • Unlimited half-price guest tickets to all FBA quarterly events
  • One ticket to all FBA workshops
  • One ticket to the Annual Family Business Forum
Silver Underwriter ($2,500)
  • Includes benefits of Bronze Underwriter
  • Two tickets to all FBA workshops (one employee, one family business guest)
  • Two tickets to the Annual Family Business Forum (one employee, one family business guest)
  • Silver-level recognition on all FBA event materials (based on space availability)
Gold Underwriter ($5,000)

Limited by Industry Exclusivity

  • Includes benefits of Bronze Underwriter
  • Four tickets to all FBA workshops (two employees, two family business guests)
  • Four tickets to the Annual Family Business Forum (two employees, two family business guests)
  • Logo, link, and short paragraph on underwriter page on
  • Gold-level recognition (includes listing logo) on all FBA communication materials, listed on FBA letterhead and podium announcement
Platinum Underwriter ($10,000)

Limited to three businesses and Industry Exclusivity

  • Includes benefits of Bronze Underwriter
  • Eight tickets to all FBA workshops (four employees, four family business guests)
  • Eight tickets to the Annual Family Business Forum (four employees, four family business guests)
  • Logo, link, and short paragraph on underwriter page on
  • Platinum-level recognition (includes prominent logo) on all FBA communication materials, listed on FBA letterhead and podium announcement/signage, and VIP table at FBA workshop